Google SEO Update – SSL Security Now Impacts Search Rankings
In case you have not heard, Google recently announced they would begin using website security features as a variable for determining search rankings. If your site already has HTTPS security in place...
View Article9 Strategies To Make The Most Of Your Retargeting
Pretend for a moment that you manage a brick-and-mortar retail store. Who do you think are the most likely people to buy something from your store? Your first thought is people who like your product,...
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Business Apps from The Beatles
The Fab Four arrived in America 50 years ago this Fall. So let’s take a couple of minutes to list some business, productivity and/or travel applications that The Beatles may have inspired with their...
View Article5 Tips For Managing Big Facebook Campaigns
When you run a small Facebook campaign, things are simple, variables are few, and measurement is easy. But as you scale up, there are layers of complexity that are invariably added to the mix. Some...
View Article3 Aspects of a Responsive Website
As we consider the move from desktop / laptop devices to tablets, phones, watches, and glasses, the term “responsive” arises more and more often in web design conversations. So what makes a site design...
View ArticleFacebook Growth Vs. Engagement | What Will You Choose?
When asked what they want, Facebook page engagement or growth, most people say both. And sure, that would be great, but it is not quite that simple. Adding new Facebook fans impacts the engagement...
View ArticleWhat Does Optimization REALLY Mean?
The web is abuzz with all sorts of optimization these days. We have search engine optimization, landing page optimization, email optimization, website optimization, broadcast media optimization,...
View Article7 Ways to Keep Your Facebook Presence Up To Date
Facebook is always changing. The culture, the best practices, and the algorithm – they are always evolving. And the best way to stay at the front of the pack is to make adjustments every step of the...
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5 Tips to Use Instagram for Marketing
Sure, you’ve heard of Instagram, and you know it’s a hodgepodge of scrolling images of funny faces and food artistry, but have you ever considered it a platform for marketing? YOUR marketing? Here are...
View ArticleThree Things Most People Don’t Know About Google AdWords
Many people know that Google AdWords is synonymous with those little text ads that pop up in Google when you search for things. But AdWords is a lot bigger and does a lot more than just search ads. In...
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